Art shows, craft fairs, and festivals are a great way for Western North Carolina artists to showcase their work and connect with buyers face-to-face. But success at shows takes more than just showing up—it requires preparation, presentation, and smart selling techniques.
1. Choosing the Right Shows
- Look for juried art shows and craft fairs that attract serious buyers.
- Research past events to see if they draw the right crowd for your work.
- Prioritize shows that fit your medium, style, and pricing level (fine art fairs vs. local craft markets).
2. Setting Up a Booth That Sells
- Create an inviting layout: Avoid clutter—use levels, racks, and stands to showcase work.
- Use clear pricing: Buyers hesitate if prices aren’t visible—label everything.
- Have professional signage: Display your name, social media handles, and payment options.
- Provide a mirror (for jewelry, wearable art) and lighting (for indoor booths).
3. Engaging with Buyers
- Be approachable: Smile, greet visitors, and be ready to talk about your art.
- Tell your story: Buyers love to hear about your inspiration and process.
- Encourage mailing list sign-ups: Offer a small incentive (discount, freebie) to collect emails.
- Have business cards or QR codes linking to your website or online shop.
4. Pricing & Selling Strategies
- Offer a mix of affordable items (prints, small works) and statement pieces.
- Accept multiple payment methods (Square, Venmo, PayPal, cash).
- Create show specials (buy two, get one free) to encourage multiple purchases.
- Offer custom commissions for buyers looking for personalized work.
5. Following Up After the Show
- Send a thank-you email to customers who signed up for your list.
- Post photos and tag new buyers on social media (with their permission).
- Add unsold pieces to your WNC Artist Market shop for online buyers.
Selling at shows is more than just making sales—it’s about building relationships and growing your customer base. Ready to reach even more buyers year-round? Set up your shop on WNC Artist Market today!
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